Two years ago, I wrote a piece questioning what the future holds for the Jewish CPG market. While I predicted less blue and fewer typefaces that resemble an English version of Hebrew, I did not predict THC-infused Hannukah gelt.
But it’s here.
Creative directed by Mitch Weisen and designed by Allie Osipov, Tokin’ Chews is a brand that brings a highly contemporary, hilarious take on Jewish foods (and edibles). The result is exactly what the Jewish CPG market needed: modernizing with a side of self-aware humor.
