McDonald’s announces new global packaging designs featuring illustrations and QR codes:
“McDonald’s is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company’s ongoing commitment to provide consumers with information to help them make informed choices. The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.”
