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Matcha Society Attempts To Build a New Visual Language for the Category
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Matcha Society’s packaging, designed by perfectgraey, rejects ornamental tropes and instead uses brushed-metal tins that signal utility and freshness, borrowing from apothecary and Japanese tea storage traditions.
The typography pairs a clean, modern sans serif with a calligraphic script. A muted palette of moss green, charcoal, and silver creates a sparse layout and ingredient-forward hierarchy that sets it apart from decorative matcha brands that prioritize ceremony over clarity.
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