While the city of MedellÃn might recall a dark past in the minds of many, it is a city that offers more than drugs to the world. You can see its warm culture in its brightly colored neighborhoods, the abundance of street art, and the natural beauty that surrounds it. That vibrancy is also reflected in MedellÃnâs exports, such as international musical star Maluma.
Cognac brand Hennessy has announced a new limited edition V.S.O.P bottle designed by Colombian recording artist Maluma. Although the new packaging continues the partnership between the Colombian Maluma and Hennessy, it is the first time a musician has created a limited edition bottle for the brand.
In an affront to blanding, Malumaâs bottle finds inspiration in his Latin American heritage, featuring a vibrant color palette dominated by a range of reds and blues with a touch of yellow. The tall and colorful columns are reminiscent of MedellÃn neighborhoods like those in Comuna 13. The box features the same vibrant colors with Malumaâs logo on the bottom of the front panel and his signature in neon at the top, while the middle includes the customary Hennessy V.S.O.P elements.
