Makeup sponges are typically packaged in a transparent plastic box, but Makeup Sponge, a brand of washable and reusable makeup sponges, realized it wasn’t necessary. The minimalistic yet brightly-hued paper boxes still showcase the shape of the sponge, but in a much more eco-friendly way. The simplistic yet brilliant design easily differentiates itself from the other products on the shelf and does so with an opulent aesthetic.