Created during the darkest days of the Pandemic, St. John Brewers leaped into the world of hard seltzers. With packaging designed by Three Needs Creative, the cans of “Love” are inclusive, positive, and colorful, meant for the hands of locals and tourists alike at the beach, pool, or a night on the town. The bubbly and interlocking letters create an aura of pure jolliness, and keeping the can white adds a fresh and crisp sense to the typography and design that any other color would simply distract from. This is a spirit intended to spike your spirits, quite literally.
What does a well-established craft brewery in the Virgin Islands do during a global pandemic?
