The explosion of interest in skincare over the past several years have spelled out a huge upgrade in gorgeous-looking products. Mexico’s Heavy gave the brand Louminology a glamorously understated look with sleek bottles in a warm palette of earth tones, mauve, and deep purple. We’re especially into Louminology’s wordmark, a well-balanced blend of serif and italics that feels both elegantly old-school and totally modern.

Louminology, established in 2022 by Leah Hollender in New York, stands out as a skincare brand that goes beyond the conventional. For Louminology, skincare is an act of self-care. Its mission is clear and assertive: to empower consumers to showcase their inner light with clinically proven products backed by rigorous scientific research.