Selling packaged water is an interesting proposition. Sure, itâs something we all need to survive, but as far as the product goes, there isnât a lot of differentiation in taste; itâs water.
But, when we buy bottled water, we purchase more than just the liquid. Weâre buying convenience and a piece of packaging. In the case of Liquid Death, customers are also buying into a fresh, edgy, and fun attitude against plastic pollution (and an infinitely recyclable aluminum can).
