While last year’s Super Bowl was watched by over 115 million depressed Philadelphia fans and one very ecstatic Paul Rudd, there are still plenty of people who use the annual BIG GAME as an excuse to get some shopping done at Target or to see a movie because of a general lack of other human bodies clamoring to do the same thing. While the sportsballers are eating hot wings, likely laced with THC, you can buy a Stanley Quencher without being assaulted by some TikTok-crazed mouthbreather.
Still, 115 million eyeballs ain’t nothing. But that’s also why Liquid Death isn’t buying an ad for the Super Bowl.
Let me explain.
