Sometimes you just need a cup of ducking coffee. The redesign for Lindfield coffee pays homage to the mascot that helped make it’s name, but this time the little fella (or non-binary duck) is sporting a cute new shirt. The label for each coffee covers the duck, allowing the mascot to visually draw the consumer in to learn more about their roast.
Three years after Lindfield coffee works opened their doors, the business has grown beyond all expectations – seeing 60% growth. What started as an exciting opportunity has turned into a new way of life for owner Kris Whelan. Customers had grown to love not only the coffee but the vibe of the cafe. With a vibrant, welcoming atmosphere it was time to give the brand a bit of a refresh to better represent its core values.
Studio Parr, creative directors of the brand since its creation, oversaw the interior refit, seeing a brighter colour palette, mixing the industrial nature of the building with more modern statements.
