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Lil Yachty Unveils Crete, the Nail Polish That’s Not About What Other People Think

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As humans, we enjoy personalizing and customizing our appearance. So much so that some folks make permanent changes to their appearance, while others pay real money for digital customization of their electronic form in video games. The reasons vary, including demonstrating creativity and individuality. Plus, you know, it’s fun.

A popular way to add flair to one’s style is by personalizing fingernails through painting. It can be a simple monochromatic coat of paint or elaborate patterns and 3D finishes that are more about form than function. In some parts of the US, however, men are expected to keep their fingernails unadorned, leaving this sort of personal expression the exclusive domain of women, save for the occasional counter subculture. 

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