Liberté is a healthy alternative to soda, and the packaging design acts as a declaration that you don’t have to give up flavor to be healthy. The bottles smartly feature a label on the neck of the bottle instead of the bottle, creating a flag-inspired design. The entire branding system acts as a healthy protest, and it’s clever how the packaging plays flawlessly into the campaign.
Packaging of the new brand of naturally fermented drinks Liberté for a chain of restaurants Bushe. The brand with a bold name challenges standard sodas by offering a healthy alternative.
