Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Unelefante. In part 2 of a 4-part series, learn about how Tatiana Sánchez got the idea for this party supply and gift company and how she turned into a full-fledged business.
Be sure to check out the first part to this series on Unelefante.
Tatiana Sánchez: For many different reasons, I was broke and I needed cash. A business that required a minimum investment and could be managed from home was my only option. On that quest, I read some articles about the party balloon industry and found out that I could easily start a balloon business (no skills required! 😂). Then I realized that all balloon businesses in Mexico were offering the same old styles, there was nothing creative or imaginative happening in the balloon market, so I decided to give it a try.
