In addition to his duties as a Los Angeles Laker, Lebron James co-hosts a talk show with business entrepreneur Maverick Carter called The Shop: Uninterrupted, where discussions and debates occur inside a barber shop with celebrities and other athletes.
Partnering with beauty brand Parlux, The Shop is bringing a new line of male grooming products to market. The collection includes seven products, all priced under $10. Included in the line, you will find a shampoo/conditioner, exfoliating face wash, aftershave toner, hydrating facial lotion, deep-conditioning beard cream, soothing shave cream, and a styling pomade.
The packaging design is type-forward with a yellow and black palette evocative of the Lakersâ signature gold. Scissors punctuate the wordmark between âTheâ and âShop.â The black text over a yellow background is bold, with a mighty on-shelf presence that will surely capture shoppersâ eyes.
