Lazy Food’s Ambitious Packaging System Makes Its Mark

Published

December 16, 2022

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While the brand might be called “Lazy Food,” the packaging is admirably hard-working. Designed by Rosalba Porpora, the monochromatic bags are bold and vibrant, and the sans-serif typography keeps the entire design grounded. Plus, the sweet, white illustrations on the front of the pack add a perfect touch of softness to the design.

Editorial photograph

Lazy food is plant-based meal brand for convenience. A bit of food science and italian kitchen touch played the role in getting the perfect formulation to design a recipe with plant-only ingredients. The products resulted in few high-quality Italian flavors with zero preservatives and easy to cook, you just need a pot and 10 minutes of your time

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover