In partnership with Partners’ London Studio, Design Bridge has unveiled a sustainable redesign for Laphroaig Single Malt Scotch Whisky packaging, aiming to reduce carbon emissions by 30% and align with Beam Suntory’s sustainability goals. The updated packaging maintains the same beloved green bottle, black and white label, and royal warrant marque. Still, it replaces plastic elements with eco-friendly alternatives, significantly reducing 1,184.74 tons of greenhouse gases annually. The redesign draws inspiration from Laphroaig’s heritage, featuring an evolved wordmark, embossed details, and a nod to its distillery’s history, reflecting its commitment to sustainability and tradition.

WPP Global design agency, Design Bridge and Partners’ London Studio, and the renowned Islay Single Malt Scotch Whisky Laphroaig® have launched an evolved identity and a new sustainable design for the Laphroaig® iconic packaging, created to reduce the carbon footprint of each bottle. The new packaging will reduce the brand’s carbon emissions by 30%, and supports Beam Suntory’s Proof Positive sustainability strategy and long-term commitments to achieve net zero carbon emissions across its value chain by 2040.