Austin-based Big Country Organic Brewing has unveiled a brand refresh courtesy of Land studio and a new line of beers inspired by regional styles.

Big Country plans three new beers for 2023, including a Tex-Mex lager, New England Hazy IPA, and a West Coast IPA. The brewer’s new branding identity is showcased on the trio of suds, strongly reminiscent of traditional imagery inspired by Texas, New England, and California.

“Our mission was to visually capture the spirit of the ‘Big Country’ name, to deliver the charisma and optimism that the name conjures, as well as position Big Country as pioneers in the organic movement,” said Caleb Everitt, co-founder of Land.