Partnering with M — N Associates to bring a refreshing take on architectural firm promotion, KSOUL provides a bright and bold look for potential customers to fall in love with before moving forward with building and interior design concepts. The choice of using predominantly yellow is not only unique, it immediately incites joy, which then evokes trust in the brand. The inclusion of yellow hard hats, as well as yellow manila folders in their marketing photos brings familiarity to an otherwise new take on promotional branding.

KSOUL is a Saigon-based studio of architectural professionals driven to deliver progressive projects for ambitious clients.