We’re digging the straight-forward design of Kapsi, a sauce that reveals all it’s ingredients in bold Arial font. Utilizing bright colors and not cluttering the label with intense graphic design, the packaging inspires confidence in consumers that what you see is what you get. While most sauce brands allow their labels to be more subdued, Kapsi stands out in it’s bright simplicity.
Kapsi, is a roasted capsicum sauce proudly made in Queenstown. Made using capsicums, mustard, tomatoes, vinegar & cloves. All these high-quality ingredients create an unmistakable flavour and texture. Thatâs why it will become your favourite sauce to accompany hot dogs, pies, fish & chips, toasties, eggs â the opportunities are endless! Do not miss trying it!
The brand concept was to use plain graphic elements, such as Arial typography and bright primary colours such as red and yellow, along with a light blue. This decision responds to the product philosophy: Kapsi is a roasted capsicum sauce, and that is what makes it unique, its simplicity.
