Many studios have a nightmare story about pitching for a project. It comes with the territory.
Paid or unpaid, they present many studios with an exciting opportunity. But quite often, they don’t have the financial resources and bandwidth as some of the bigger, established agencies to absorb that kind of investment, even when the pitch is paidâeven the “paid” part is doing some heavy lifting there, as the compensation is typically minimal and wouldn’t cover the labor required of a studio for such a sprint.
âWe worked with a big tech brand on a pitch. The whole time, they made it seem like our work was being selected to move forward,â says Leo Porto, founder and creative director of Porto Rocha. âThey started requesting four rounds of revision edits and more and more work. And we kept pushing; we ended up doing three rounds of revision on top of that pitch, having between eight and ten people working on a really big project.â
