Few internet debates have endured unresolved, with passionate adherents on both sides. These aren’t issues with a significant impact on our lives, like climate change, but rather topics that engender inflammatory discussion among netizens, perhaps because they’re such low stakes, like whether pineapple is a valid pizza ingredient, or if fizzy soft drinks are called soda or pop. Animated picture files, usually rendered in Graphics Interface Format, or GIF, rule the web, but how to pronounce the acronym has long been disputed.

Now, peanut butter maker JIF is making their position clear via specially designed jars.