Pitchfork Music Festival will take place July 15-17, 2022, at Chicago’s Union Park. Since 2006, the festival has been one of the most welcoming, comfortable, well-priced weekends of music. This year, Japanese Breakfast’s Michelle Zauner and Goose Island Beer Co. have worked together to create a special edition beer available at this year’s festival.

The packaging for the “Be Sweet” Lager is right in line with the name, with a sweet illustration and an even sweeter color combination of pink and orange. “Persimmons have been the main visual motif for our record Jubilee, so it felt fitting to incorporate the fruit in our Goose Island brew at Pitchfork Music Festival,” Zauner said. “I am excited to finally share the collaboration at the festival this year.”