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Jan and Gisle work at the Factory of Tind in Sunnmøre, Norway. Together with their team, they produce a range of cured meats with a twist. Selters Design has assisted them in developing the identity and concept for their new product: Salami sausages seasoned with exotic spices, for young adult consumers. The packaging, illustrations and website conveys Jan and Gisle’s down-to-earth approach to their craft. 

The project was shortlisted and eventually runner-up in the genre Packaging: Food, Health and Housekeeping at the 2014 Visuelt awards. 

Designed by Setlers Design

Client: Tind Spekevarer 

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