Playful and inviting packaging for a line of Indian foods.

“The Jaali Bean line makes Indian-inspired recipes accessible to consumers seeking new and unique flavors. The brand name was inspired by the transformative idea behind the Hindi word jaali. The idea that taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful and intriguing is what makes Jaali Bean special. The design goal behind the project was to create a modern and approachable Indian brand.