• J.M. Smucker Co. recently unveiled a packaging change to its Smucker’s fruit spreads.
• The change, set to roll out this spring, is the first significant refresh to Smucker’s fruit spreads in nearly thirty years.

At its CAGNY (Consumer Analyst Group of New York) 2026 presentation, CPG firm J.M. Smucker Co. announced a packaging update to its namesake line of fruit spreads. It is the first significant change to Smucker’s packaging in three decades.

According to J.M. Smucker, the change is part of a broader marketing shift that will focus on “modern eating moments,” spotlighting how its customers use the company’s spreads (including Jif peanut butter) beyond PB&Js.