“Free From products tend to make up the least inspiring aisle in the supermarket. A huge number of these brands use pack photography that’s simply unappealing, yet Isabel’s mixes are so good, you can’t even tell they’re ‘free from’. The brand deserved some genuine foodie appeal. So we chose a mouthwatering editorial photography style that made the food the star of the show.”

– Martin Widdowfield, Design Director at Robot Food

Isabel’s is a Free From home-bake brand. Their delicious mixes are naturally free from gluten, wheat, additives and added sugars. Robot Food created a category-busting new identity, proving that free from foods can boast foodie values.