When it comes to design work, Madison Utendahl, founder and CCO of Utendahl Creative, believes in storytelling and connecting with people’s emotions. She believes in the power and strength of women (her entire team is made up of women). But perhaps more than anything, she is a believer in fun.
“It’s the most important part of what we do,” she admitted.
But don’t misconstrue that. Madison works hard. After studying film and art history at Brown University, she started her career in film and television. While this isn’t a typical path future design agency owners take, she believes this unconventional background works to her advantage.
