“We design all of our spaces for optimism and for productivity,” mentioned Jenny Campbell, Managing Director of 72andSunny, Los Angeles. The agency’s name is, of course, indicative of LA’s perpetually cheery weather, but that’s not exactly the case of the climates where they have other studios, including New York, Amsterdam, Sydney, and, quite soon, Singapore. Instead, it is also viewed as a statement of optimism, a recognition of the opportunities that arise in every challenge—that’s more fun, after all.
The LA building itself is the former office of Howard Hughes, the well-known aviation mogul and film tycoon. Although some of the original elements of the space remain, such as the wood in Howard’s old office, much has been renovated to celebrate the open source creativity that 72andSunny is known for. Large windows welcome plenty of light, and spacious floors with desks next to each other take the place of endless rows of offices or cubicles. Here, people mix and mingle, share ideas, and feed off of each other’s inventiveness.
