“A healthier snack this indulgent should speak for itself, but puffed corn can’t talk. We were happy to give it a bold, engaging voice.”

—Nate Dyer, Creative Director, Moxie Sozo

Few categories are as crowded as the American snack food aisle. Despite the hundreds of brightly colored “unique” brands that line the shelves, the same brands have dominated the aisle for more than 30 years.