The iF Design Exhibition in Hamburg, Germany, gets you up close and personal with award-winning packaging. Between selected winners on display and interactive modules, you can explore thousands of iF Design Award recipients from when the competition began decades ago. They have rotating exhibits throughout the year which highlight all of their categories, from vehicles to lighting to (our personal favorite) packaging.

Sure, it’s the kind of museum that will naturally attract design geeks, but it is just as worthwhile of an experience for someone not in the industry. “This is the perfect opportunity to build awareness of the value of design and how it impacts our lives every day,” said Dave Brown, Co-Founder of Brown&co and jury member for the iF Design Award competition.