In my previous Dieline article “IDROP/9 Steps to Better Press Outcomes” I briefly touched on the use of white ink as a primary and critical component in the design realization process. I’d like to expand on that now.
At Inwork, over the past 10 years, we’ve executed hundreds of designs on clear and metalized substrates, for nearly as many brands. What always amazes me is how little white ink and its variables are considered in the design process, in spite of a designer’s best intentions.
Often, artwork is offered for concept and design review using unrealistic renderings, either on-screen or printed using high-end inkjet printers on very white papers.
