Thanks to Wheelhouse Canning Co., you don’t have to sacrifice convenience for elegance when it comes to canned cocktails. These beverages come ready to enjoy and are perfect for sunny Sunday picnics, backyard BBQs, or pool parties. We spoke with Darcey Lacy at Watermark Design to learn more about the goals for developing the design, doing things the old-fashioned way, achieving a high-quality design for a high-quality project, and more.
Watermark Design: After developing the creative brief with the client, we began with several different concepts.
The project goals included visually conveying the light, refreshing nature of the cocktails, as well as the fresh ingredients used within. Many of the initial recipes have been developed for easy summer drinking, both in taste, but also the canned packaging for easy transport to outdoor events and adventures.
