Detailing a sustainability action plan for 2030 wasn’t something that the leadership at Diageo just thought of one day—these things don’t just materialize out of thin air, after all.

It’s yet another check-in and chance to set goals as the multinational alcoholic beverage company has done for years. “I’ve been with Diageo for four years,” said Perry Jones, Diageo’s president of supply for North America. “They started doing goals like these at least six years before I got here. Diageo is very much about being a good steward with what we’ve been entrusted in this world. It’s embedded in the culture.”

Diageo’s 2020 Sustainability Report revealed successes like reaching hundreds of thousands of people with community outreach programs and significantly increasing water efficiency. But with 2020 officially behind us, how is this global spirits company looking forward?