Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Tina Roth Eisenberg, founder of Tattly. In part 2 of a 4-part series, learn about how she got the idea for this endeavor and turned it into the massively popular temporary tattoo company it is today.
Be sure to check out the first part to this series on Tattly.
Tina Roth Eisenberg: Yes, it all started because of some hideous tattoos my daughter brought home from a birthday party in 2011. They were a complete insult to my Swiss aesthetic. It wasn’t the first time I was complaining about the state of temporary tattoos and I realized I had the possibility to change it. At the time, I ran a graphic design studio, specializing in web design. In addition to my studio, I was running the blog and from the start was championing illustrators, so there was an opportunity for collaboration.
