The brain is the most vital organ in the body. But in an era where healthy living gets viewed as a status symbol, weâre still more likely to care about our abs than our brains.
Thatâs starting to change. And like most significant changes this century, it began in Silicon Valley. Founders started looking for ways to hack their brains as they would a line of code, trying to eke out every last bit of potential in search of an edge. The nootropics industry gathered momentum, with products breathlessly channeling the Limitless movie, promising instant “FOCUS MODE,” “SMART MODE,” or, when all else fails, “BRAIN DUST.”
