Max co-founded Ragged Edge in 2007 with one simple aim. To help brands drive change. Together with Matt Bland, Max has built a branding agency with a collaborative, no-egos culture and a single-minded focus on helping organisations create radical shifts in behaviour. Max has overseen branding projects for industry leaders like Grey Goose, BBC, Google and Tesco. And he’s helped define tomorrow’s Changemakers, from Bulb and Trussle, to Wind and Zego. Max has spoken at events spanning business, tech and design, sometimes with the wider Ragged Edge team and sometimes with his clients, but with one thing in common: to provide an open and honest account of how businesses and people can collaborate to create change.