How Patagonia’s Packaging and Branding is Pushing the Fashion Industry Towards Sustainability
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“We’re in business to save our home planet.”
Patagonia began as a small tools company for climbers and has grown into a global clothing and gear brand. Simply put, it exists for people who love the outdoors, made by people who love the outdoors, and who want to preserve our planet and make it better for tomorrow.
Patagonia isn’t just about selling you the trendiest fleece of the season or the next best new hiking shirts, though—they have environmental and animal welfare responsibility programs, they actively work to ensure their products get produced under safe, fair, legal, and humane working conditions, and they believe in transparency when it comes to consumers knowing when and where their items get made.
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