Working with clients usually means detailed guidelines of what they’re looking for when you create their packaging or brand. But what if a client came to you and gave you almost completely free reign to develop it however you wanted? That’s exactly what happened when tech accessories company Amber & Ash approached Noise 13. Inspired by trendy and crisp Pantone chips, the design is the ultimate modern-meets-feminine. We spoke with Noise 13 to learn more about making a product stand out in a saturated industry, how to design when there is little direction from the client, working with a limited budget and time, and more.
Noise 13: To successfully enter the $81.5 billion global tech accessories market, in which protective cases were the top growing category, we knew we would need to find a specific and unfulfilled niche. Yet with only months to go before the iPhone 7 release, there was simply not enough time to develop a product with innovative features or functions. Instead, the key to success would be to create a relevant brand for a specific audience and an unaddressed lifestyle need.
For this task, we utilized our extensive discovery and audit process, which led us to two key insights:
