In the fight against packaging that just ends up in the landfill, Lush is doing so much more than just shampoo bars. They constantly strive to improve their methods and materials, reducing their environmental impact. Take, for instance, their new cork dishes, made from pesticide-free Portuguese wood (don’t worry, only the bark is harvested, and there are regulations in place as to how often it can happen). Or their new bath bomb trays made from recycled paper. And of course, they’ve now got bath oil boxes made from 100% recycled takeaway coffee cups.
Giles Verdon, of the Earth Care Team at Lush explained, “The value of our product is inside the pot and not the pot itself.” But packaging is the easiest way to store, ship, and sell products, which is why we’ve come to rely on it. But Verdon and the rest of the Lush team believe that designing beyond first-use is good for everyone. We spoke with Giles to learn more about his role and innovation of package-less packaging design.
Giles Verdon: We are constantly looking for the next technology or material that will get us to a point where we no longer need packaging. On this journey we are always trying to improve the packaging we currently use to reduce its impact while maintaining its performance.
