Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with one of the founders of LOLA, Jordana Kier. In part 2 of a 4-part series, learn about how she and Alexandra Friedman got the idea for this feminine hygiene product delivery service and how they turned into a full-fledged business.
Be sure to check out the first part to this series on LOLA.
Jordana Kier: We went to the same college but Alex and I actually didn’t meet until we were introduced years later by mutual friends. We instantly bonded and quickly shared gripes with the feminine care market. Among other things, we wondered why we found ourselves making frantic last-minute trips to the drugstore each month—we knew we needed them, yet somehow we were almost always unprepared. That’s when LOLA was born as a modern solution to feminine care. We started working together on the business over two years ago and launched the company together in July 2015.
