How Kimino Drinks Wants to Bring Unique Asian Flavors to the US Market

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Do you Yuzu?

You may have never heard of Yuzu before—it’s sort of like if a grapefruit and lime had a little citrus baby, and the result is a somewhat sour fruit with a fragrant smell and distinct flavor. The fruit is immensely popular in Asian countries like Japan and Korea, and Daily Mail happily reported it would be “the next big.” Well, that was in 2014, so it’s fair to say yuzu hasn’t made it big yet. Even though Pepsi Japan Cola just announced its line of sodas made with yuzu, it’s a Japan-specific drink.

We haven’t seen much of this citrus, but beverage company Kimino might change that. Meaning “for you,” the craft soft drinks brand wants to introduce the United States to healthy and authentic seasonal Japanese flavors. The first drink in their line comes from freshly squeezed yuzu.