Homewrecker Works To Turn The UK On To A Southern Classic

Published

July 28, 2023

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I’m incredibly privileged to say that I’ve had the opportunity to eat a pimento cheese sandwich at Augusta National Golf Club on Masters Sunday. To say it was an honor is an understatement, but it has led me to think I’m an expert on the cheesy, tangy, yellow sandwich. If you’re unfamiliar, the pimento cheese is known as the official Masters sandwich

Kingdom & Sparrow’s packaging design for Homewrecker is, in my opinion, the epitome of all things Southern perfection. The charming warmth of the reds and oranges paired with a 50s-inspired illustration creates a system that feels familiar but not cliched. It takes a handcrafted approach with a modern tone, resulting in a pimento cheese packaging system for UK consumers that even the most souther gal can appreciate.

Editorial photograph

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover