• Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark.
• The refreshed brand system is all about spreading warmth and happiness, while appealing to a younger audience. 

When the foundational ingredient of your product is chickpeas, you’re already on the right track. But, when you make the foundational design element of that product also chickpeas, you have yourself a winner. 

This is what the smarties over at Hippeas did with their newly launched rebrand.