There are pickle people and pickle haters, and, honestly, not much in between. But, for those pickle lovers, the good news is that Hidden Valley Ranch has just released a new dill-infused flavor that is effusive of all the best pickle-tasting notes. The packaging system takes visual cues from Original Ranch but with an extra splash of green and, of course, macro pickle imagery.

Ranch lovers and pickle fans, rejoice! Today Hidden Valley® Ranch, makers of America’s favorite Original Ranch®*, is celebrating the launch of the new Pickle Flavored Hidden Valley Ranch. Available at Walmart stores nationwide just in time for spring, the dill-icious new flavor combines the creaminess of Hidden Valley Ranch with a new, tangy twist.

The introduction of Pickle Flavored Ranch is the latest example of the brand’s commitment to deliver bold new flavors for any dipping occasion. The appetite for pickle-flavored products continues to grow rapidly, with the number of pickle-related offerings up 67% from 2019 to 20221. Armed with this data and other insights, Hidden Valley Ranch saw an opportunity to introduce a new flavor combination consumers will be sure to crave.