While it’s easy to feel ambivalence towards the overwhelming void of the beverage aisle, there’s only one valid emotion: excitement. The options are plentiful, the flavors are imaginative, and the packaging often pushes creative limits. And because creativity is the driving force to more creativity, seeing how brands pivot to differentiate themselves through their design is when the true magic happens.

Ruby, the hibiscus beverage brand that offers health benefits, such as the inclusion of over 1,000 antioxidants, fighting inflammation, and helping support liver and skin health, through its flavorful drinks and playful attitude, has just announced the addition of two new functional juicy sodas to its lineup: Sparkling Hibiscus Berry Cherry and Sparkling Hibiscus Fuji Apple.