If you’ve ever had the chance to sip a relaxing cup of hot tea, you’ve most likely had Twinings Tea. In fact, the brand has been at the top of the tea industry for over 300 years. But, with all great things, change must come.

While the brand’s recipe stays the same, the packaging has received an updated design created by Butterfly Cannon. The new packaging and visual identity are more modern and help tell the brand’s rich story more uniformly and consistently.