Calling a particular wine or food âgrand cruâ is a particularly loaded statement, but generally, it implies that you, the consumer, are about to gorge yourself on the best of the best. Itâs a term thatâs strictly applied to the finest of wines, but in a less-regulated fashion, it can also be used when talking about beer, cheese, or chocolate. With chocolate, in particular, the designation is there to signify the country or region where the cocoa beans are from. And also because, you know, itâs pretty, pretty, pretty good.
However, when it comes to Grand Cru, the latest mouthwatering chocolate brand to hit the market, itâs more than just a classification of quality. Sure, this is a primo, decadent treat, but itâs one that taps into those deep feelings of nostalgia, what with all of the postal-loving details that can be found on the wrapper. In fact, itâs the kind of chocolate bar you could see being given to a character in a Wes Anderson movie.
