Goozi Goozi is a low-alcohol rice liquor with packaging that’ll bring a smile to your face. This is a drink for the Chinese market, but the brand wanted to implement a more Western spirit.
Alex Monzó and Brandsummit have created a packaging system that’s light-hearted through pastel colors, approachable typography, and illustrations that are simple and sweet. Despite being an extremely playful package design, there is still a sense of elegance throughout it all.
