One day, Jon Wormser found himself with a pimple. He looked for a solution at the store but found that the brands didn’t resonate with him or were too intimidating to beauty product novices like himself. The experience led him to partner with his friend Stephen Yaseen to create Good Weird, a line of gender-less, easy-to-use, and inclusive beauty products.

Good Weird’s range includes Cold Brew, an undereye serum; Back from Vacay, a bronzer; and Balmy Weather, a tinted moisturizer. The products are designed to be used on all skin types and tones and applied quickly and easily. Good Weird calls its trio “The Two Minute Face,” and none of its products require applicators or more than two or three steps.