GOD MORGON was a classic gruel/baby formula that was a popular breakfast product for seniors and the elderly for years. It eventually was phased off of store shelves because of newer brands coming in and changing the variety of foods in the breakfast category, along with brands that have a healthier focus. Liza Pedersen, Linnea Djurberg, Sara Knipström, and Katarina Häll rebranded GOD MORGON to make the fiber drink strong against the competition and get consumers to rethink this classic company.

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